RODOULA H. TSIOTSOU

Articles in Scientific Journals

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• Tsiotsou, R.H. (2021). Introducing Relational Dialectics on Actor Engagement in the Social Media Ecosystem, Journal of Services Marketing (forthcoming). Journal Impact Factor: 3.195 DOI: 10.1108/JSM-01-2020-0027.

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• Tsiotsou, R.H. (2019). Rate my firm: cultural differences in service evaluations. Journal of Services Marketing, Vol. 33 Issue 7, pp. 815-836. 2018 Journal Impact Factor: 2.42 10.1108/JSM-12-2018-0358

 

• Τsiotsou, R. H. (2016) A Service Ecosystem Experience-Based Framework for Sport Marketing, The Service Industries Journal, Vol. 36 Issue 11-12, pp. 478 – 509, 2015 Journal Impact Factor: 0.78 10.1080/02642069.2016.1255731

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• Τsiotsou, R. H. (2016) An SDL Experience-Based Framework for Sport Marketing, The Service Industries Journal, Vol. 36 Issue 11-12, pp. 478 – 509, 2015 Journal Impact Factor: 0.78 10.1080/02642069.2016.1255731

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• Furrer, O., Sudharshan, D., Tsiotsou, R.H. and Liu, B. (2016). A Framework for Innovative Service Design. The Service Industries Journal, Vol. 36 Issue 9-10, pp. 452 - 471 2015 Journal Impact Factor: 0.78 10.1080/02642069.2016.1248420

 

• Tsiotsou, R.  H. (2016). The Social Aspects of Consumption as Predictors of Consumer Loyalty: Online vs. Offline Services, Journal of Service Management, Vol. 27 Issue 2, pp. 91 - 116. 2015 Journal Impact Factor: 2.23 10.1108/JOSM-04-2015-0117

 

• Tzoumaka, E., Tsiotsou, R.H., and Siomkos, G. (2016). Delineating the role of endorser’s perceived qualities and consumer characteristics on celebrity endorsement effectiveness. Journal of Marketing Communications 22(3), pp. 307-326. ABS 2010=2. 10.1080/13527266.2014.894931

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• Tsiotsou, R.  H. (2015). The Role of Social and Parasocial Relationships on Social Networking Sites Loyalty. Computers in Human Behavior Vol. 48, p.401-414 2013 Journal Impact Factor: 2.27

 

• Tsiotsou, R.H, Alexandris, K. and Cornwell, B. (2014). Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship. International Journal of Advertising. Vol. 32 (2) pp. 295-327. 2012 Journal Impact Factor: 2.31.

 

• Tsiotsou, R. H. (2013), Sport Team Loyalty: Integrating Relationship Marketing and a Hierarchy of Effects. Journal of Services Marketing,  Vol. 27 (6), pp. 458-471. 2012 Journal Impact Factor: 0.66.

 

• Tsiotsou, R. H. (2013). Investigating the role of enduring and situational involvement with the program context on advertising effectiveness. Journal of Marketing Communications, Vol. 19, No. 2, pp. 114-135. ABS 2009=2.

 

• Alexandris, K. and Tsiotsou, R.H. (2012). Segmenting Soccer Spectators by Attachment Levels: A Psychographic Profile Based on Team Self-Expression and Involvement. European Sport Management Quarterly, Vol. 12 (1), 65-81, 2011 Journal Impact Factor: 0.88.

 

• Alexandris, K., Tsiotsou, R.H. and James, J. (2012). Testing a Hierarchy of Effects Model of Sponsorship Effectiveness. Journal of Sport Management (forthcoming issue 26), 2011 Journal Impact Factor: 0.81.

 

• Tsiotsou, R. H. (2012). Developing a Scale for Measuring the Personality of Sport Teams. Journal of Services Marketing, Vol. 26 (4), pp. 238-252. Emerald, 2011 Journal Impact Factor: 0.62.

 

• Tsiotsou, R.H.  (2011). A Stakeholder Approach to International and National Sport Sponsorship. Journal of Business & Industrial Marketing, Emerald Vol. 26 (8), pp. 557 - 565, 2010 Journal Impact Factor: 0.75.

 

• Tsiotsou, R.H.  and Vlachopoulou, M. (2011). Understanding the Effects of Market Orientation and E-Marketing on Service Performance. Marketing Intelligence & Planning. Emerald. 29 (2), 141-155, ABS 2010=1

 

• Tsiotsou, R.H., Rigopoulou, I., and Kehagias, I. (2010). Tracing Customer Orientation and Marketing Capabilities through Retailers’ Websites: A Strategic Approach to Internet Marketing. Journal of Targeting, Measurement & Analysis for Marketing, Vol. 18 (2), 79-94. Palgrave Macmillan. ABS 2010=1

 

• Tsiotsou, R. H. and Ratten, V. (2010). Future Research Directions in Tourism Marketing. Marketing Intelligence & Planning. Vol. 28 (4), 533-544. Emerald. ABS 2009=1

 

• Tsiotsou, R. H. (2010). Delineating the Role of Market Orientation on Service Performance: A Component-Wise Approach. The Service Industries Journal. Vol. 30 No 3, pp. 357-403. Taylor & Francis,  2010 Journal Impact Factor: 1.07

 

• Tsiotsou, R.H.  and Alexandris, K. (2009). Delineating the Outcomes of Sponsorship: Sponsor Image, Word of Mouth, and Purchase Intentions. International Journal of Retail & Distribution Management. Vol. 37 (4), 358-369. Emerald. ABS 2009=1

 

• Rigopoulou, I., Tsiotsou, R.H. and Kehagias, I. (2008). Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation. Journal of Marketing Management. Vol. 24 No 9-10, pp. 979-996. ABS 2008=3

 

• Tsiotsou, R.H. (2008). An Integrated Taxonomy of Consumers of Financial Services: The Role of Perceived Risk, Effort and Involvement.  International Journal of Risk Assessment and Management. Vol. 9 (1-2), pp. 135-147. Inderscience Publishers.

 

• Tsiotsou, R.H. (2007). An empirically-based typology of intercollegiate athletic donors: High and low motivation scenarios. Journal of Targeting, Measurement & Analysis for Marketing, 15(2), 79-92. Palgrave Macmillan. ABS 2007=1

 

• Tsiotsou, R.H. (2006). Investigating differences between female and male athletic donors: A comparative study. International Journal of Nonprofit & Voluntary Sector Marketing, 11(3), 209-223. Wiley InterScience. ABS 2006=1

 

• Tsiotsou, R.H. and Vasioti, E. (2006). Satisfaction: A segmentation criterion for ¨short-term¨ visitors of mountainous destinations. Journal of Travel & Tourism Marketing. Vol. 20(1). 61-74, The Haworth Press, Inc.  ABS 2006=1,  2010 Journal Impact Factor: 0.84

 

• Tsiotsou, R.H. and Vasioti, E. (2006). Using demographics and leisure activities to predict satisfaction with tourism services in Greece. Journal of Hospitality and Leisure Marketing. Vol. 14 (2), 61-72. The Haworth Press, Inc.

 

• Tsiotsou, R. H. (2006). Using visit frequency to segment ski resort customers. Journal of Vacation Marketing. Vol. 12 (1), 15-26. SAGE Publications. ABS 2006=1

 

• Tsiotsou, R.H. (2006). The role of perceived product quality and overall satisfaction on purchase intentions. International Journal of Consumer Studies. Vol. 30(2), 207-217. Blackwell Publishing. ABS 2006=1

 

• Tsiotsou, R.H. (2005). Varying perceived quality levels and their relation to involvement, satisfaction, and purchase intentions. Marketing Bulletin, Vol. 16, research note 4. http://marketing-bulletin.massey.ac.nz.

 

• Tsiotsou, R.H. (2005). The effect of European Union regulations on marketing practices: The case of European football. Journal of Euromarketing, Vol. 15 (1), 75-93. International Business Press, The Haworth Press, Inc.  ABS 2005=1

 

• Tsiotsou, R. H. αnd Lalountas, D. (2005). Applying event study analysis to assess the impact of marketing communication strategies: The case of sponsorship. Applied Financial Economics Letters, Vol. 1 (4), 259-262. Taylor and Francis Publishers.

 

• Tsiotsou, R. H. (2004). The role of involvement and income in predicting small and large donations to college athletics. International Journal of Sports Marketing & Sponsorship, Vol. 6 (2), 117-123. International Marketing Reports Ltd.

 

• Tsiotsou, R. H. (2004). Cause related marketing: The role of values on donor behavior. The Southeuropean Review of Business Finance and Accounting. Vol. 2 (2), 101-112.

 

• Tsiotsou, R.H. (1998). A survey of sport club programs. Recreational Sports Journal (National Intramural-Recreational Sports Association), Vol. 22(2), p. 38-41.

 

• Tsiotsou, R.H. (1998). Motivations for donation to athletic programs, The Cyber Journal of Sport Marketing, Vol. 2(2), www.ausport.gov.au/fulltext/ 1998/cjsm/v2n2/tsiotsou22.htm

 

• Tsiotsou, R.H. (1997). The effect of emotions on the memory of TV commercials, The Cyber Journal of Sport Marketing, Vol. 1 (4), www.ausport.gov.au/fulltext/1997/cjsm/v1n4/tsiotsou.htm.