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Book Chapters

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  • Tsiotsou, R.H. and Goldsmith, R.E. (2013). You’re nothing without me:  What consumers contribute to brands. In Psychology of Branding, Douglas W. Evans (ed.). pp. 55-74. NOVA.  ISBN: 978-1-62618-817-4.

 

  • Palla Polyxeni, Tsiotsou H. Rodoula, Zotos Yorgos (2013). “Is website interactivity always beneficial? An elaboration likelihood model approach“, In EAA Advances in Advertising Research, “The Changing Roles of Advertising” (Vol. IV, pp. 131-145), GABLER, Germany. ISBN 978-3-658-02364-5.

 

  • Tsiotsou, R. H. and Mavragani, E. (2013). Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens. In Best Practices in Marketing and their Impact in Qualtiy of Life, Helena Alves and Jose Luis Vazquez (Eds). Book series on Applying Quality of Life Research: Best Practices. pp. 45-62 Springer Publications. ISBN 978 94 007 5877 3.

 

 

 

 

 

 

 

  • Tsiotsou, R.H. (2011). Branding, In Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne, Mark Todds and Geoffrey J. Golson, Sage Publications, California, USA. ISBN: 9781412973823

 

  • Tsiotsou, R.H. (2011). The Marketing Concept. In Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne, Mark Todds, and Geoffrey J. Golson, Sage Publications, California, USA. ISBN: 9781412973823

 

  • Tsiotsou, R. H. (2011), Broadcasting Rights. In Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne, Mark Todds and Geoffrey J. Golson, Sage Publications, California, USA. ISBN: 9781412973823

 

  • Tsiotsou, R.H. (2011). Entrepreneurship in Sports Broadcasting (Chapter 8, p. 97-120). In Sports Entrepreneurship: Theory and Practice Editors: Simon Chadwick and Dorene Ciletti. Fitness Information Technology, U.S.A.

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