RODOULA H. TSIOTSOU

Book Chapters

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• Tsiotsou, R.H. (2020). Social Media and Customer Engagement. In The Routledge Handbook  of Service Research Insights and Ideas by Eileen Bridges and Kentra Fowler (eds), Routledge, Brisbane.

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• Tsiotsou, R.H. and Jochen Wirtz (2015), “The Three-Stage Model of Service Consumption,” in: The Handbook of Service Business: Management, Marketing, Innovation and Internationalisation, by Bryson, J R and Daniels, P W (eds.) Cheltenham: Edward Elgar Publishing Ltd, UK. pp. 105-128

 

• Tsiotsou, R.H. and Goldsmith, R.E. (2013). You’re nothing without me:  What consumers contribute to brands. In Psychology of Branding, Douglas W. Evans (ed.). pp. 55-74. NOVA.  ISBN: 978-1-62618-817-4.

 

• Palla Polyxeni, Tsiotsou H. Rodoula, Zotos Yorgos (2013). “Is website interactivity always beneficial? An elaboration likelihood model approach“, In EAA Advances in Advertising Research, “The Changing Roles of Advertising” (Vol. IV, pp. 131-145), GABLER, Germany. ISBN 978-3-658-02364-5.

 

• Tsiotsou, R. H. and Mavragani, E. (2013). Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens. In Best Practices in Marketing and their Impact in Qualtiy of Life, Helena Alves and Jose Luis Vazquez (Eds). Book series on Applying Quality of Life Research: Best Practices. pp. 45-62 Springer Publications. ISBN 978 94 007 5877 3.

 

• Tsiotsou, R. H. and Wirtz, J. (August 2012). Consumer behavior in a service context. In Handbook of New Developments in Consumer Behavior by Victoria Wells and Gordon Foxall, Edward Elgar Publishing Ltd, UK. ISBN: 978 1 84980 244 4 (p. 147-201)

 

• Tsiotsou, R. H. (2012). Introduction to Strategic Marketing in Tourism. In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.

 

• Tsiotsou, R. H. and Goldsmith, R.E. (2012). Target Marketing and its Application to Tourism. In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.

 

• Tsiotsou, R.H., Mild, A.  and D. Sudharshan (2012). Social Interactions as Basis for Segmenting the Tourism Market. In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.

 

• Goldsmith, R.E. and Tsiotsou, R.H. (2012).  Implementing Relationship Marketing In Hospitality And Tourism Management. In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.

 

• Goldsmith, R.E. and Tsiotsou, R.H. (2012).  Introduction to experiential marketing In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.

 

• Tsiotsou, R.H. (2011). Branding, In Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne, Mark Todds and Geoffrey J. Golson, Sage Publications, California, USA. ISBN: 9781412973823

 

• Tsiotsou, R.H. (2011). The Marketing Concept. In Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne, Mark Todds, and Geoffrey J. Golson, Sage Publications, California, USA. ISBN: 9781412973823

 

• Tsiotsou, R. H. (2011), Broadcasting Rights. In Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne, Mark Todds and Geoffrey J. Golson, Sage Publications, California, USA. ISBN: 9781412973823

 

• Tsiotsou, R.H. (2011). Entrepreneurship in Sports Broadcasting (Chapter 8, p. 97-120). In Sports Entrepreneurship: Theory and Practice Editors: Simon Chadwick and Dorene Ciletti. Fitness Information Technology, U.S.A.