RODOULA H. TSIOTSOU

Books

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1.       Τσιότσου, Ρ.Η. (2020). Αθλητικό Μάρκετινγκ. Broken Hill Publishers. ISBN:

9789925575633

(Tsiotsou, R.H. (2020). Sport Marketing. Broken Hill Publishers. ISBN: 9789925575633)

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2. Αυλωνίτης, Γ. , Γούναρης, Σ. και Τσιότσου, Ρ. (2016).

Μάρκετινγκ Υπηρεσιών: Μάνατζμεντ, Στρατηγικές και Νέες Τεχνολογίες.

Broken Hill Publishers ISBN: 9789963258567 (in Greek).

 

(Avlonitis, G. Gounaris, S. and Tsiotsou, R. (2016). Services Marketing: Management, Strategies and New Technologies, Broken Hill Publishers.)

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3. Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (2012). Strategic Marketing in Tourism Services, Emerald. ISBN 9781780520704.

 

Watch a Video about the book Here.

 

Read sample chapters:

 

• Tsiotsou, R. H. (2012). Introduction to Strategic Marketing in Tourism. In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.

 

• Tsiotsou, R. H. and Goldsmith, R.E. (2012). Target Marketing and its Application to Tourism. In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.

 

• Tsiotsou, R.H., Mild, A.  and D. Sudharshan (2012). Social Interactions as Basis for Segmenting the Tourism Market. In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.

 

• Goldsmith, R.E. and Tsiotsou, R.H. (2012).  Implementing Relationship Marketing In Hospitality And Tourism Management. In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.

 

• Goldsmith, R.E. and Tsiotsou, R.H. (2012).  Introduction to experiential marketing In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.