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Papers in Conference Proceedings 

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  • Tsiotsou, R.H. and Mavragani, E. (2019), Delineating User Generated Content to Profile Travelers: A Cross-National Approach. Proceedings of the AMA Global Marketing SIG Conference (p.1-7), Buenos Aires, Argentina.

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  • Rodoula H. Tsiotsou (2018). Investigating Differences In Hotel Reviews Across European Regions. In Proceedings of the Global Conference on Business, Hospitality and Tourism Research (GLOSEARCH), October  2-5, 2018, Ho Chi Minh City, Vietnam.

 

  • Rodoula H. Tsiotsou (2018). An Investigation of the Antecedents of Customer Co-creation and Co-production in Health Services. In Proceedings of the 10th AMA SERVSIG 2018 –International Service Research Conference, (p. 430-434) June 14-16, Paris, France.

 

  • Rodoula H. Tsiotsou (2018). Cross Cultural Differences In Hotel Attribute Appraisals: A Supra-National Approach, In Proceedings of the 2018 AMA Global Marketing Sig Conference, May  21-23, 2018, Santorini, Greece.

 

  • Rodoula H. Tsiotsou (2017). Predicting High and Low Customer Engagement in Health Services. In Proceedings of the 17th International RESER Conference. P. 527-529, (September 7-9, 2017), Bilbao, Spain.

 

  • Rodoula H. Tsiotsou (2017). “Black Friday”: Attitudes, Behavior and Intentions of Greek Consumers. Proceedings of Advances in National Brand and Private Label Marketing, Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Kusum L. Ailawadi, and Maria Jesus Yague-Guillen (Eds),  4th International Conference on Research in National Brand and Private Label Marketing, Barcelona, Spain (June 28-30, 2017), (pp. 11-17), ISBN 978-3-319-59700-3.

 

  • Tsiotsou, R.H. and Hatzithomas, L. (2017). Banner Advertising Effectiveness: An Experimental Study.In Proceedings of the 5th International Conference on Contemporary Marketing Issues (ICCMI) (June 21-23, 2017), Thessaloniki, Greece.

 

  • Rodoula H. Tsiotsou and Yannis A. Hajidimitriou (2017). Key Factors for Successful Export Performance of Small and Medium-Sized Greek Firms in the Turmoil. Proceedings of the AMA Global Marketing SIG "Global Marketing in an Era of Change" April 6-8, 2017, Havana, Cuba. (pp. 1-8) .

 

  • Rodoula H. Tsiotsou (2016). Predicting high and low engagement in social networking sites. Proceedings of the 9th AMA SERVSIG 2016 –International Service Research Conference. June 17-19, 2016, Maastricht, The Netherlands (p. 1-5).

 

  • Rodoula H. Tsiotsou (2016). A framework for innovative service design. Proceedings of the 25th Annual Frontiers in Service Conference, June 23-26, 2016 Bergen, Norway, (with Olivier Furrer, D. Sudharshan, Ben S. Liu)

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  • Rodoula H. Tsiotsou (2014). The social aspects of consumption as predictors of consumer loyalty: Online vs. offline services. Proceedings of the 8th AMA SERVSIG 2014 –International Service Research Conference, Rodoula H. Tsiotsou and Yannis Hajidimitriou (eds), ISBN  978-960-98740-9-0, (p.1-5) Thessaloniki, June 13-15, 2014, Greece.

 

  • D. Sudharshan, Rodoula H. Tsiotsou, Ben S. Liu, and Olivier Furrer (2014). Designing to serve: Integrating design and marketing in service science. Proceedings of the 8th AMA SERVSIG 2014 –International Service Research Conference, Rodoula H. Tsiotsou and Yannis Hajidimitriou (eds), ISBN  978-960-98740-9-0, (p.1-5) Thessaloniki, June 13-15, 2014, Greece.

 

  • Polyxeni (Jenny) Palla, Rodoula H. Tsiotsou and Yorgos Zotos (2014). Gaining satisfaction and trust in a brand website. Proceedings of the 8th AMA SERVSIG 2014 –International Service Research Conference, Rodoula H. Tsiotsou and Yannis Hajidimitriou (eds), ISBN  978-960-98740-9-0, (p.1-5) Thessaloniki, June 13-15, 2014, Greece.

 

  • Polyxeni (Jenny) Palla, Rodoula H. Tsiotsou and Yorgos Zotos (2014). Truly Interactive Websites; An Eye Tracking Approach. 13th International Conferences on Research in Advertising (ICORIA), in Advances in Advertising Research, Banks, I. and Okazaki, S., eds. June 26 - 28, 2014, Amsterdam, The Netherlands.

 

  • Rodoula H. Tsiotsou (2013).  The Role of Social and Parasocial Relationships on Social Networking Sites. Proceedings of the XXIII International RESER Conference, European Association for Research on Services (RESER), pp. 1-15. September 19-21, 2013, Aix en Provence, France.

 

  • Tsiotsou, R.H. (2013). Parasocial Relationships and Tribal Behavior: Delineating their Link. Proceedings of the 16th AMS World Marketing Congress, pp. 633-636. 17-20 July, 2013, Melbourne, Australia.

 

  • Palla, P., Tsiotsou, R.H. and Zotos, Y. (2013). Effective Interactive Websites: Examining the Moderating Role of Involvement. Proceedings of the 16th AMS World Marketing Congress, pp. 354-357. 17-20 July, 2013, Melbourne, Australia.

 

  • Tsiotsou, R.H. (2013). The Role of Brand Relationships and Tribal Behavior on Brand Loyalty. Proceedings of the AMA Winter Marketing Educators' Conference 2013: Challenging the Bounds of Marketing Thought, Burroughs, J. (ed.) Vol. 24, pp. 366-373. February 15-17 2013, Las Vegas, U.S.A. ISBN: 9781627488877.

 

  • Palla, P., Tsiotsou, R.H. and Zotos, Y. (2012). Is website interactivity always beneficial? An Elaboration Likelihood Model approach. Proceedings of the 11th International Conference on Research in Advertising (ICORIA), June 28-30, 2012, Stockholm, Sweeden.

 

  • Tsiotsou, R. H. and Veloutsou, C. (2012). TRIBE: Measuring tribal behavior in service brands. Proceedings of the AMA SERVSIG 2012 International Service Research Conference, June 7-9, 2012, Helsinki, Finland.

 

  • Tsiotsou, R.H. and Chatzopoulou, E. (2012). Employees’ perceptions of Corporate Social Responsibility in a retailing setting, Proceedings of the 11th International Congress on Public and Non-Profit Marketing. June 14-15, 2012, Vilnius, Lithuania.

 

  • Palla, P., Tsiotsou, R.H. and Zotos, Y. (2012). Is website interactivity beneficial for low involvement products? Proceedings of the 10th World Media Economics and Management Conference, (Eds: G.Tsourvakas, A. Powels kai Z. Vukanovitz) Publisher: Media xii: Lisboan. May 23-27, Thessaloniki, Greece.

 

  • Tsiotsou, R. H.(2011). Developing brand loyalty in services: A hierarchy of effects model. Proceedings of the 2011 AMA Summer Marketing Educators’ Conference, American Marketing Association, (Eds: Noble, Stepahine M. and Noble, Charles H. , pp. 391-398, ISBN: 9781618396525) San Francisco (August 5-7, 2011), U.S.A.

 

  • Tsiotsou, R.H. (2011). Predicting sport team loyalty: High and low scenarios. Proceedings of the 2011 Academy of Marketing Science World Marketing Congress (Eds: Babin, B. J. and Borges, A., pp. 206-210) (July 19-23, 2011). Reims, France.

 

  • Tsiotsou, R.H. and Goldsmith, R. (2011). Exploring the Formation Process of Brand Love:  A Comparison between Goods and Services. Proceedings of the 2011 Academy of Marketing Science World Marketing Congress (Eds: Babin, B. J. and Borges, A., pp. 557-561) (July 19-23, 2011). Reims, France.

 

  • Tsiotsou, R. H. and C. Veloutsou (2011). The role of brand personality on brand relationships and tribal behavior: an integrative model. 40th European Marketing Academy Conference (May 24-27, 2011), Slovenia, pp. 1-8.

 

  • Mavragani E. and Tsiotsou, R.H. (2011). Marketing MixEvaluation of the New Acropolis Museum Based on Social Media. Proceedings of the 10th International Congress of the International Association on Public and Non Profit Marketing, (Ed. Ines V. Pereira, pp.  80-85), ISBN: 978-989-20-2460-8), (June 16-17, 2011), Porto, Portugal.

 

  • Tsiotsou, R. H.and Veloutsou, C. (2011). The Role of Brand Personality on Brand Relationships and Tribal Behavior: An Integrative Model. Proceedings of the 40th European Marketing Academy Conference p. 1-8 (May 24-27, 2011), Slovenia.

 

  • Veloutsou, C. and Tsiotsou, R.H. (2011). Examining the Link between Brand Relationships and Tribal Behaviour: A Structural Model. Proceedings of the 7th Thought Leaders International Conference in Brand Management, (Eds. Merrilees, B., Buil, I. Wallace, E. de Chernatony, L. Guest, D. p. 1-8) (March 10-12, 2011), Lugano, Switzerland.

 

  • Goldsmith, R. and Tsiotsou, R.H. (2011). Brand engagement in self-concept and engagement with a specific brand. Proceedings of the 2nd International Colloquium on Consumer/Brand Relationships. (March 17-19, 2011). Winter Park, Florida, U.S.A.

 

  • Tsiotsou, R. H. (2010). Building Brand Love in Services: An Exploratory Investigation. Proceedings of the 6th American Marketing Association SERVSIG International Service Research Conference, (17-19 June, 2010), Porto, Portugal.

 

  • Tsiotsou, R. H. (2010). Exploring the Role of Brand Love on Perceived Corporate Social Responsibility. Proceedings of the 9th International Congress of the International Association on Public and Non Profit Marketing, (June 10-11, 2010), p. 1-9, Bucharest, Romania.

 

  • Tsiotsou, R. H. (2010). Creativity in Social Advertising: Developing a Conceptual Framework. Proceedings of the 9th International Congress of the International Association on Public and Non Profit Marketing, (June 10-11, 2010), p. 1-9, Bucharest, Romania (with Alexandros Triantos and Emmanouella Plakoyiannaki).

 

  • Tsiotsou, R. H. (2010). Predicting the Adoption of Mobile Transactions: An exploratory Investigation in Greece. Proceedings of the 9th International Conference on Mobile Business and the 9th Global Mobility Roundtable (ICMB/GMR 2010) (with Theodora Zarmpou, Vaggelis Zaprikis and Maro Vlachopoulou), (June 13-15, 2010) p. 1-7, Athens, Greece.

 

  • Tsiotsou, R. H. (2010). Brand Loyalty through Brand Attachment and Brand Trust: A Relational Perspective. Proceedings of the 6th Thought Leaders International Conference in Brand Management, (April 18-20, 2010), p. 1-14. Lugano, Switzerland.

 

  • Tsiotsou, R. H. and Alexandris, K. (2010). Building Customer Based Brand Equity via Corporate Co-branding: The Case of Sponsorship. Proceedings of the 6th Thought Leaders International Conference in Brand Management, (April 18-20, 2010), p. 1-13. Lugano, Switzerland.

 

  • Tsiotsou, R.H. and Vlachopoulou, M. (2009). E-Marketing Orientation: Conceptualization and Scale Development. Proceedings of the 2nd Biannual Conference on Services Marketing (November 4-6, 2009), p. 1-9 (CD) Thessaloniki, Greece.

 

  • Tsiotsou, R.H., Moschidis, O. and Papathanasiou, I. (2009). Examining Customer Orientation in Hotels’ Websites: A Comparative Study. Proceedings of the 2nd Biannual Conference on Services Marketing (November 4-6, 2009), p. 1-9 (CD) Thessaloniki, Greece.

 

  • Tsiotsou, R. H. and Alexandris, K. (2009). Predicting Sport Team Attachment: High and Low Scenarios. Proceedings of the 2nd Biannual Conference on Services Marketing (November 4-6, 2009), p. 1-9 (CD) Thessaloniki, Greece.

 

  • Tsiotsou, R.H., Papathanasiou, J., Moschidis, O. (2009). Tracing Customer Orientation through Hotels’ Websites. Proceedings of the 2009 International Conference on Tourism Development and Management (September 11-14, 2009), p. 1-5. Kos, Greece. ISBN 978-9963-9799-0-5.

 

  • Kouthouris, C., Alexandris, K., Tsiotsou, R.H., and Priba, H. (2009). Predicting Behavioral Intentions from Motivation: A Case Study among Visitors of a Theme Park in Greece, Proceedings of the 2009 International Conference on Tourism Development and Management (September 11-14, 2009), p. 1-6. Kos, Greece. ISBN 978-9963-9799-0-5.

 

  • Tsiotsou, R. H. (2009). An Empirical Analysis of the Brand Personality Effect on Brand Involvement. Proceedings of the 8th International Conference of the International Association on Public and Non Profit Marketing (June 18-19, 2009), p. 1-9 (CD) Valencia, Spain.

 

  • Tsiotsou, R. H. (2008). Marketing Capabilities Advantages of Market-Driven Services. Proceedings of the 2008 Academy of Marketing Conference (7-10 July, 2008), p. 1-9, Aberdeen, Scotland.

 

  • Kehagias, I., Tsiotsou, R.H., Rigopoulou, E. and Katsikea, E. (2008). Store-choice criteria and satisfaction on the development of shopping orientation segments. Proceedings of the 2008 Academy of Marketing Conference (7-10 July, 2008), p. 1-9, Aberdeen, Scotland.

 

  • Tsiotsou, R.H. and Gouri, N. (2008). The Effect of the Olympic Games on the Tourism Industry of the Host Country. Proceedings of the International Conference on Management and Marketing Sciences (24-25 May, 2008), p. 1-4. Athens, Greece.

 

  • Tsiotsou, R.H. (2007). Measuring marketing orientation in services firms across countries: An exploratory study of travel agencies. Proceedings of the 1st Biannual Conference on Services Marketing “Strategic Developments in Services Marketing” (September 27-29, 2007), p. 1-8 (CD) ISBN: 978-960-7475-41-1, Chios, Greece.

 

  • Tsiotsou, R.H. and Alexandris, K. (2007). A model of fan attachment: Antecedents and sponsorship outcomes. Proceedings of the 1st Biannual Conference on Services Marketing “Strategic Developments in Services Marketing” (September 27-29, 2007), p. 1-8 (CD) ISBN: 978-960-7475-41-1, Chios, Greece.

 

  • Tsiotsou, R. H. (2006). Current trends and practices of Greek travel agencies: Human resource management, marketing and use of new technologies. Proceedings of International Tourism Conference. European Tourism Association (June 15-17, 2006), p. 1-12 (website), Heraklio, Greece.

 

  • Tsiotsou, R.H. (2006). Segmenting Donors of Athletic Programs Based on their Motivation: An Exploratory Study of University Donors. Proceedings of the 35th European Marketing Academy Conference (May 23-26, 2006), p. 1-7 (CD), Athens, Greece.

 

  • Tsiotsou, R.H. (2005). The effects of values, involvement, perceived product quality and overall satisfaction on purchase intentions. Proceedings of the 9th International Conference on Marketing and Development, International Society for Marketing and Development (June 8 – 11, 2005), p. 1-11 (CD), Thessaloniki, Greece.

 

  • Τσιότσου, Ρ. H. (2003). Διαχείριση μάρκετινγκ δικαιωμάτων μετάδοσης αθλητικών γεγονότων. Πρακτικά 4ου Συνεδρίου Αθλητικής Διοίκησης, Ελληνική Εταιρεία Διοίκησης Αθλητισμού (Ελλ.Ε.Δ.Α), σελ. 99 - 101. Πειραιάς.

 

 

 

 

 

 

 

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